While America celebrates most of its holidays by decorating, having parties with friends and family, and sometimes dressing up, Halloween celebrations are unique because they take us out of our immediate circle of friends and family and into the community.
Halloween may have the facade of being outwardly scary, but at its core, Halloween involves a level of trust in humanity that goes beyond any other Holiday. No other widely-celebrated holiday in America allows kids to roam neighborhoods, visiting random houses and receiving candy. Christmas, or Thanksgiving, for example, often find people celebrating and congregating in homes, or private venues. For Halloween, the celebration is open, public, and delightfully unexpected. For these reasons, Halloween can bring out the best in people who otherwise might not meet, let alone share candy, treats, and trinkets.
But what do we really know about American’s celebrations? When it comes to scientific answers, the data is often sparse and widespread.
Introducing The 2017 AtmosFX Celebration Census: The Halloween Candy Report
This year, AtmosFX has commissioned an independent study of the habits of Americans and Halloween: The Celebration Census. It’s a series of insightful, fun reports that look at our habits surrounding the festivities and celebrations of the country's favorite holidays.
AtmosFX Findings:
The Most and Least Popular Halloween Candies
Chocolate wins in a landslide victory with 58% of respondents claiming candies such as M&M's, Snickers, Twix, and any kind of chocolaty candy as their favorite for Halloween.
Caramels come in a distant second with 9% of the vote, followed closely by gummy candies with 8.3%. Gum came in dead last with only .8% of voters.
Women Like Caramel More. Men Like Gummies More. Gum is Universally Hated.
Caramels or Gummies; is there a difference? While both men and women place chocolate respectively at the top of their Halloween candy list (with women at a respectable 65% and men at 51%), the second most popular candy flips. Women prefer caramel as their second favorite, while men prefer gummies. Women are also slightly more likely to prefer none of the candies listed than men.
Women Take Candy From Babies More Than Men
Who is most likely to take candy from their own children? Women. They’re twice as likely to take their own children’s candy!
Men are more likely to eat all the candy at once (12.6% compared to 8.4%). When it comes to absolute restraint, 30% of men claim to eat no Halloween candy, compared with only 21% of women.
Women are almost twice as likely to buy Halloween candy and eat it when it’s on sale, after Halloween.
The Case for Candy
Candy is big business. According to the National Confectioners Association, the U.S. ranks number one in the world when it comes to annual retail volume of consumed sugar, chocolate, and gum. Candy is also an established business with over 65% of U.S. candy brands holding a history that spans more than five decades.
The confectionary industry earns an estimated 35 billion in annual sales, and it's no wonder; Americans use candy to celebrate virtually anything and everything. When it comes to Halloween, almost 75% of households will be handing out candy to trick-or-treaters.
To view or download the full infographic, click here.
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About The AtmosFX Celebration Census
The AtmosFX Celebration Census is an ongoing study into people’s spending patterns and behaviour that provides insights into celebration and popular culture.
The data in this report was collected exclusively for AtmosFX by an independent survey company in June 2017. The sample size was 1,000 individual responses, via a blind online panel, distributed across gender, age, and location in the United States. Most responses are within a 3.4% confidence interval.
-From the AtmosFX Celebration Census
About AtmosFX
AtmosFX is a digital decorating company that helps people customize their homes for holidays and celebrations with fun and entertaining animated characters and stories. From a crafty, yet clumsy witch, to Santa himself, zombies, a winter wonderland, and more, AtmosFX offers a variety of beautifully animated, amusement-park-quality scenes and characters that can be viewed on any tv or monitor, and projected on flat surfaces–even windows.
AtmosFX was founded in 2008 by Pete Reichert, a former MTV Producer, and Pete Williams, an animator, and show creator. Both were inspired by high-end video installations they had produced for amusement parks and museums. Today, AtmosFX is the fastest growing digital home decorating company with customers in more than 100 countries around the world. There are dozens of AtmosFX Digital Decorations on the market, as well as additional peripheral products.
To learn more, visit www.AtmosFX.com
