Last Updated: May 2017
Welcome to AtmosFX’s Trademark and Brand Policy page. We’re excited that you’ve discovered the versatile ways that AtmosFX Digital Decorations and other products allow you to decorate in new and innovative ways. Below you’ll find our guidelines, so that you can interact with the AtmosFX brand correctly.
AtmosFX’s trademarks, copyrights, trade dress and other intellectual property rights are protected in the US and internationally, and may not be used without our written permission. AtmosFX’s trademarks include, but are not limited to, Digital Decorations, AtmosCHEERfx, AtmosFEARfx, Frightfully Entertaining, and other wordmarks, graphics, phrases or images that identify the source or origin of AtmosFX’s product and services. Do not alter or modify the marks or use them in a confusing way that suggests that AtmosFX sponsors or endorses you or your products or services, or confuses the AtmosFX brand with another brand.
You may use our AtmosFX wordmarks (such as AtmosFEARfx and Digital Decorations, but not our logos) in truthful and factual statements to communicate: (1) that your product is “made for use with” or “compatible with” AtmosFX Digital Decorations (more about this is below). If you are an authorized AtmosFX distributor or reseller, you should review your agreement with AtmosFX to understand your authorization to use AtmosFX marks.
If you are in the media and need access to AtmosFX’s press kit, please email: community@AtmosFX.com
Projectors, Accessories, and Merchandise
Please note that we don’t permit use of our marks on projector kits, accessories, or merchandise (or anything else) without express written permission. Merchandise includes anything you create or build to work with AtmosFX Digital Decorations such as: props, screens, instructional videos, etc. We love your enthusiasm for our products but please don’t put our marks (including wordmarks and logos) on your custom creations.
If you are making or developing something that can be used with AtmosFX Digital Decorations you may make factual, truthful statements about how your item works with or is made to be used with another AtmosFX product or service. Below are the ways in which you may use the AtmosFX name for this purpose:
“Works with AtmosFX Digital Decorations” OR “Compatible with the AtmosFEARfx® Digital Decorations”
“Made to be used with AtmosFX Digital Decorations” or “Made to be used with AtmosCHEERfx® Digital Decorations”
Our marks may not be used as part of your product name and must be used in a way that appears less prominent than and is apart from your product or service name. Your use must not create the impression that AtmosFX endorses, sponsors, approves of, or is in any associated with your product or service without express written permission from AtmosFX. Please do not use our marks in any way that would damage the marks, be misleading to consumers, or be derogatory to AtmosFX or its goods or services.
In all materials that contain reference to our trademarks, you must also make sure the following text appears where it can be seen by someone purchasing such an item: “AtmosFX, AtmosFEARfx, AtmosCHEERfx, Frightfully Entertaining, Digital Decorations, and all related AtmosFX logos are trademarks or registered trademarks of AtmosFX, Inc.”
Please do not use or apply to register a trademark containing any of our marks, and do not use any of our marks in your website name or register a domain name that contains any of our marks, including, but not limited to, AtmosFX, AtmosFEARfx, AtmosCHEERfx, Digital Decorations, Frightfully Entertaining or misspellings or other variations of our marks. Your website or fansite must not copy the distinctive AtmosFX look and feel, as we do not want anyone to be confused about whether it’s your site or our site.
Buy from an authorized retailer, reseller, or distributor of our products
We take the protection of our brand very seriously. Authentic AtmosFX products are available worldwide across numerous retail stores and websites. By purchasing your AtmosFX products from an authorized retailer, reseller, or distributor, you are helping us maintain the authenticity of our brand. Downloading AtmosFX content from any site other than www.atmosfx.com is considered piracy and is a violation of intellectual property rights laws and is illegal.