Seattle, WA – August 25, 2016 – Digital decorating innovators AtmosFX, Inc., today announced a licensing partnership with Legendary Pictures and filmmaker Michael Dougherty. This new product will allow fans to digitally decorate their homes and yards this Halloween season with unique animations that capture the spirit of Dougherty's horror classic "Trick 'r Treat".
These "Digital Decorations®," are animated displays that enables anyone to easily project dynamic moving images onto walls, windows, props and more. Since 2007, AtmosFX has been the market leader in this new type of holiday decorating, creating more than 18 original titles, with sales in more than 100 countries.
The "Trick ‘r Treat" digital decoration focuses on the mythology of the original movie, written and directed by Dougherty, and the character of Sam, the mysterious child in the burlap-sack mask who ties together the film's intertwined Halloween-themed stories.
Dougherty says the new title is the combination of his love for Halloween and a friendship with the two AtmosFX founders that began in the 1990s working together as MTV animators. "I'm always upping the ante to decorate my own house and wanted holographic ghosts like those in Disney's haunted mansion. After making my own for awhile, I discovered AtmosFX professional quality digital decorations, immediately bought one and was overjoyed."
It was then he realized the connection to his former colleagues. One thing led to another, and the three met in Los Angeles. They quickly started talking about a collaboration to create "Trick ‘r Treat" branded Halloween digital decorations and bringing Sam into people's homes, haunting their yards, windows and doorways. "It's a dream come true for the three of us," Dougherty said.
The "Trick 'r Treat" digital decoration features all-new vignettes featuring Sam who, just as he does in the film, seeks vengeance on those who do not adhere to the traditions of Halloween.
Each vignette features Sam as he dispenses his own unique brand of grisly justice. Home decorators can make it appear as though Sam is in their home or yard:
- Responding to the neighborhood bully who attempts to trick-or-treat without an adequate costume
- Exacting revenge at a residence where healthy snacks are given away for Halloween
- Turning the tables on an old curmudgeon who steals candy from neighborhood kids
- Re-decorating the home of a homeowner who removes his Halloween decorations before the night is complete
- Conducting a mesmerizing symphony of fire from a cauldron of unwanted sweets.
In addition, the "Trick 'r Treat" digital decoration will highlight Sam in several shorter "startle scares," designed to surprise unsuspecting viewers.
AtmosFX's "Trick 'r Treat" digital decoration will feature scenes in window mode, for both horizontal and vertical aspects. Scenes will also be available in AtmosFX's Hollusion™ mode which, when used with AtmosGEAR™ Hollusion Projection Material, creates an illusion where characters like Sam and his minions can appear and disappear in thin air.
This special AtmosFX Digital Decoration will be available as a high-definition digital download at the end of September 2016, exclusively at AtmosFX.com. Like its R-rated film counterpart, the AtmosFX Digital Decoration features horror-themed content and is not suitable for small children.
Dougherty also directed, co-wrote and co-produced the 2015 horror/comedy "Krampus." AtmosFX Co-Founder Pete Williams says both he and his partner Pete Reichert are huge fans of the movie and would like to explore bringing the character to life in a digital decoration for the Christmas holidays.
AtmosFX was founded in 2005 by Pete Reichert and Pete Williams, two former MTV animators and producers with a combined 47 years experience in the animation and entertainment industries. Inspired by the high-end video installations they were producing for museums and amusement parks, Williams and Reichert shifted their focus to develop a product line of animated content for the consumer market. Their idea was simple yet innovative: by using a projector or television and an AtmosFX Digital Decoration, consumers could display original animated vignettes on walls, windows and objects, creating an entirely new way to decorate for Halloween, Christmas and other holidays.
There are currently 20 AtmosFX Digital Decorations on the market, as well as additional peripheral products. The company has experienced record growth in recent years, and has customers in more than 100 countries worldwide. For more information about AtmosFX products, visit www.atmosfx.com
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office. To learn more visit: www.legendary.com.
About Michael Dougherty
MICHAEL DOUGHERTY is a writer, director, producer, and artist who has established a name for himself in a diverse range of genres. Most recently he co-wrote and directed the hit horror-comedy "Krampus" for Universal and Legendary Pictures. Starring Toni Collette and Adam Scott, the film grossed over $60 million worldwide on a $15 million budget. Previously, Dougherty wrote and directed the cult favorite Trick 'r Treat (2009), a horror anthology that stars Anna Paquin, Brian Cox and Dylan Baker. A sequel is in the works.
In addition to directing, Dougherty helped pen the blockbusters X-Men 2 (2003), Superman Returns (2006), and X-Men: Apocalypse (2016). Dougherty is also an accomplished animator and illustrator. His award-winning animated films have appeared on MTV, SyFy, and Spike & Mike's Sick and Twisted Festival of Animation, and his morbid illustrations are published as greeting cards by Nobleworks.
A graduate of New York University's film program, Dougherty was born and raised in Columbus, Ohio, and currently resides in Los Angeles.